The virtual world is getting closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The current market is becoming fiercer everyday, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies turn into a reality or may be until 2020.
Website Marketing is a concept which became well-liked by Google emerging as the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then your real game began. Internet Marketing was dubbed to become the procedure of promoting websites online or online medium to drive traffic towards the site or business, and thus generating leads for that business.
The first trend of internet marketing ahead of the events of Google was very simple and was comprised of limited procedures to become followed. But, following the development of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence when the major search engines, especially Google, started to transform themselves as the blue water navies of the mighty ocean referred to as Internet or even the Virtual World. Possible head-on collisions due to the evolution of search engines were tackled by the creation of different website marketing techniques. Seo is just one one of them.
Search Engine Optimization (SEO) technique was invented when the thought of search engines like google was exposed to the individuals virtual world through the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly since then.
Throughout the initial days of SEO, the keywords or key phrases will be stuffed into the website profusely in the text content and also the Meta Keywords tag, and also the website would rank in search engines for related keywords. But, through the later stages, as search engines like google evolved, the concept of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them along with more backlinks than their competitors would rank higher in SE listings. This way of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market with a bang and changed the principles from the game completely. It started with the development of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a whole new concept called quality into the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content begun to achieve greater rankings in Google’s search result for respective keywords.
Throughout this evolving era of search engines like google, webmasters used to gather in undisclosed online community forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and supply insights of the Google SE updates. But, this really is no longer followed except for the Black-Hat techniques, which can be unethical ways of performing seo, and from the webmaster guidelines supplied by search engines like google. The Googler in disguise has emerged into the outer world with the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more a simple play. It has evolved from the keyword stuffing and quantity days to another era of quality and perfection. Many company owners still believe that anyone possessing a basic knowledge on SEO and internet or just by studying related content and reading study material can perform search engine optimisation tasks. But, this myth is kndxmq more alive and check engine optimisation can not be performed as it was being handled through the 1990’s. Since search engine listings have evolved and possess come a long way in their sophistication, search engine optimisation are only able to be handled by an expert or even an Internet Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large level of data, including analytics.
Thus it could be clearly stated that online search engine optimisation is filled with quality data gathering, analytics and precision achieved with calculations. As it is a very competitive world that will require regular data analysis and satisfaction monitoring of websites for related keywords on search results, it is far better for business owners to depart each of the complexities and headaches to experts, unwind and relax, and expect some good results.