The concept is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and most importantly from a business standpoint–which ideas generate income? That’s the key question.
Sometimes our brains settle into “sleep mode” and trying to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The greater marketing ideas you draw from the better your chances of discovering that golden nugget. There are many ways to move Inventhelp Invention Service from grey to green matter. Here are a few tips:
Don’t Leave Home Without This – Write it down! Regardless of how many ideas you may have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when an idea may surface. If you’re like me, away from pen may be out of mind!
Among the best tools will be the smartphone. The QWERTY keyboards are well designed for rapid idea recording. And, if you find yourself without any means of writing it down, well…leave a voicemail.
Find the Right Environment – If you think better in a quiet room ensure you start brainstorming in this setting. We have been often flooded with excessive “noise clutter” within our casual and working lives. If quiet is what exactly you need, then find the empty conference room (or janitor’s closet) from phone calls, emails and interruptions. Find that quiet place and let your mind settle. Take a deep breath and clear the clutter, blow the brain dust and pay attention to the silence.
A few of your best ideas surface in the strangest places. Yes, the shower is a great place. For some odd reason my mind works well inside the shower. Perhaps it’s the positive ions or the flowing water of the minor key of nature (most sounds of nature are in a minor key to suit your needs musicians). Granted, it may be hard to publish down ideas within the shower, but for some odd reason ideas often flow with the water.
So when you discover the right environment, write Those ideas down. Stupid ideas. Strange ideas. Left field ideas…each of the ideas.
Timing is Everything – Some brains think better in the morning and some better within the evening. Some don’t think whatsoever but that’s another matter.
To me, my brain is sharper each morning. Once that cup of joe hits my neurons and mixes with a few dopamine my mind is off and running. Thus, should it be ideas you need, make sure to set aside focused time for you to jot down Invention Ideas at the duration of peak intellectual alertness.
In case you are on the opposite side as well as your brain tends to set with all the sun, be sure to capitalize on the “night person” benefits. One advantage of the night time owl personality is the fact that great ideas may come at nighttime, rest inside your sleeping brain, then upon waking they offer just the solution you were looking for. The saying, “sleep onto it” has more benefits then we realize. Furthermore sleep encourage patience nevertheless it allows ways to ferment and incubate.
Whiteboard Magic – The whiteboard is one of the best brainstorming tools ever invented. If I don’t possess a whiteboard I discover it hard to consider, particularly when I have to “think out loud.” Just examine those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even should you be like me as well as your handwriting looks encrypted, the white board is an excellent tool to “let it all flow.” The white board allows for writing, erasing, easy editing, multiple colors and best of all—it forces one to help keep your thoughts brief. Furthermore, ideas from the group meeting can be incorporated to the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise and then in-depth strategic marketing analysis is really a natural by-product of good whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the very first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some in the office. You will be surprised just how valuable something this erasable slate can become. And, if price is not just a barrier, employing a whiteboard that records and prints your brainstorms is the greatest of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in numerous councilors there exists wisdom”. In marketing the identical holds true. There is certainly just no replacement for objective filtering due to multiple minds looking at multiple ideas. The mass mind meld usually is most effective at the outset of the brainstorming process because a group of people can often generate rapid fire ways to start the process. Once the shotgun of thoughts, words and ideas is placed in writing or whiteboard, the whole process of narrowing down the winning ideas begins. Give and take in addition to healthy debate and interaction also helps with this particular process.
But bear in mind, it’s best to possess a team leader in this particular process. If you have no person to direct the thought stream it is possible to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have a target in mind for the ideas. Ask yourself, “exactly what is the function of these ideas?” Ask, “How can we provide you with new services or products from what we should learn and see?” And above all, let the results speak for themselves. The final of the process may be different compared to beginning so don’t be ynqnob to change, stop, drop or add new services or products when the storm has ended. Brainstorming, like a storm, takes on a life of its very own-so let How Do You Patent An Idea do just that.
Don’t Forget about the Customer – The most effective products and services are customer driven, not company driven. Soliciting ideas out of your website, comment boxes while focusing groups are critical. For instance, one company I worked with experienced a hard time selecting a product or service color. So, a basic survey with 3 to 5 color choices along with a radio button selection interface was all we required to gain feedback from web customers. Since your internet site is working 24/7, let it become the way to obtain free market research. Employing a professional focus group marketing company may be cost prohibitive, so utilize calls for your current customers, web site surveys and industry events being a supply of decision data. So try it and go find the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!