Two of the most visited websites are Google and Facebook and the second one is considered as the “must have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential prospects directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a company.
With regards to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness appears to be missing. But that may be that companies haven’t learned the best way to market Facebook properly. So when you don’t possess a Facebook page to your company, or perhaps you aren’t seeing anything significant coming from your page, the question is, have you been marketing your Facebook page to fullest possibility?
Let’s have a look at some things you should be doing to make use of this dynamic platform to improve brand awareness among other businesses, especially your competitors and vendors.
Step One. Create an intriguing Facebook page. Here is the very first thing your existing and prospective customers will discover and is the simplest thing to do. Start by creating a profile by finding two pictures. You’ll need to have a 32px x 32px for your company’s profile image. Then you will want an 851px by 315px for your cover photo.
These are generally the very first thing is observed by targeted traffic to your Facebook page, so it will be a huge deal. Remember good high-resolution quality graphics will be the reflection of your business on Facebook.
Now, complete the organization information. This can include what your company is centered on, a method to contact you, your days and hours of economic, your way of payment and anything that describes your company. This may not be something that you need to rush through all things considered… it is what is going to make an effect on visitors regarding your company.
Ok Now What? Now you have your company Facebook page, the next task is to fill the page with content. You need to good quality stuff in order that when visitors see your Facebook page, they will want to “like” the page!
Use images and videos which will create an environment that is so dynamic, visitors would want to speak to your company, or at a minimum, go to your website. You need to post something on Facebook at least 72 hours a week.
Why? Well, the web is the 24/7/365 employee and Facebook is definitely there. So by posting on a regular basis with content that is certainly fun, informative, interesting, and intriguing, you can be getting together with visitors when they are on Facebook.
Research has found that by posting one or two time each day receives the most interaction with followers. You can set goals on your own Facebook page that tracks your failures and successes with all the content which you posting. Utilize this information to discover what visitors to your page need to see. Don’t be posting just to become active.
And remember, your existing customers, prospective customers, and suppliers, vendors, and even the competition are scanning Social Media all day, every day, year round. Which means you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next phase can be done using the step above simultaneously as your Facebook page progresses. Begin by searching Facebook for your suppliers and vendors. Search for your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and comment on their posts from your company’s Facebook page.
This Really Is B2B Social Media Marketing Strategy
B2C Facebook pages wait for the existing and potential prospects in the future, more-or-less. It is easier to just advertise inside the store actually. But also for a company, B2B marketing gives you the opportunity to interact with other businesses pages to advertise your brand, products, and services as well as share content.
By getting together with the competition, suppliers, and vendors on Facebook, additionally, you will gain other followers that can provide an interest inside your business too. If the fans of your own competitors, suppliers, and vendors pages notice your interaction with them, they will review your activity on your Facebook page so when they see content which is of interest in their mind, they’ll click that “like” button and start after the company too.
Keep the Content Going
You need to continue posting content on your Facebook page and you have to share the content through the pages you have liked and follow too. This will assist you to still form an environment that nurtures discussion on your Facebook page.
Remember, that content is king whether it be on the company website or maybe your company’s social platforms. Together with a Facebook page, you need to have a Google page, a LinkedIn Page, a Twitter page and whatever other social media marketing platforms the competition, existing and potential customers, suppliers, and vendors use.
Keep your content good quality, informative and interesting or people won’t follow yourself on any social networking platform. Furthermore quality content, make use of social networking platforms for advertising too. These are great places to post contests, deals, and sweepstakes.
And Also This Needs Time! This is actually all going to take you being online, daily, using these social networking platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there is a catch here, right? Yes, you’re going to need to spend time on these social media platforms to do this all stuff we just discussed for successful B2B strategy and quality tixjae posting. And that is where I can enable you to as being a Freelance Writer & Virtual Assistant! Get in touch with me and discover a few things i can offer you and the business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and after that contact me!