SEO for Small Business: Maximize Your Visibility

You are welcome to our guide on SEO for small businesses. In today’s digital era, using a strong online presence is vital for fulfillment. Small organizations, in particular, can greatly reap the benefits of implementing effective SEO strategies to boost their visibility and reach their target audience. By optimizing their websites and content, small companies can increase their search engine rankings, drive organic traffic, and ultimately enhance their client base.

In the following paragraphs, we will explore the importance of affordable small business SEO packages and exactly how it may be a game-changer for his or her online visibility. We shall discuss the impact of SEO, the main difference between small business SEO and native SEO, and why it matters. We will offer practical tips and methods to help small businesses maximize their SEO efforts and stand out from competition.

Main Takeaways:

Implementing SEO strategies can significantly enhance the online visibility of small organizations.
Small business SEO differs from local SEO, with unique considerations and approaches.
SEO is really a long term investment that will generate organic traffic and attract the correct audience.
Creating compelling and localized content articles are crucial for engaging using the local audience.
Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.

Comprehending the Impact of SEO on Small Organizations

Within this section, we will look into the thought of Small Business SEO and explore its effect on small organizations. SEO, which means Search Engine Optimization, plays an important role in improving online visibility and driving organic targeted traffic to websites. By implementing effective SEO strategies, small companies can enhance their online presence and stand above competition.

What exactly is Small Business SEO?

Small Business SEO means the optimization techniques specifically tailored for small organizations to improve their visibility on search engine listings like Google. It calls for optimizing various aspects of an internet site, like content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Real Difference Between Small Business SEO and native SEO

While Small Business SEO focuses on enhancing the online presence of small companies in general, Local SEO is much more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach potential prospects inside their specific location. While both Small Business SEO and native SEO share common optimization techniques, Local SEO puts more increased exposure of factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is actually a Game-Changer for Small Businesses

SEO has developed into a game-changer for small businesses, providing all of them with a reasonable and effective way to contend with larger companies within the digital landscape. Below are a few key reasons why SEO is vital for small organizations:

Increased Online Visibility: By implementing SEO strategies, small organizations can enhance their rankings on SERPs, driving more organic traffic to their websites and increasing their online visibility.
Targeted Audience: SEO allows small organizations to target specific keywords and optimize their internet site to draw in the best audience. This helps in driving relevant traffic which is very likely to convert into customers.
Cost-Effective Marketing: When compared with traditional marketing techniques, SEO offers a cost-effective way for small companies to promote their products and services to a wider audience.
Long-term Growth: SEO is actually a long-term investment that may yield continuous results for small organizations. By consistently improving their SEO efforts, small companies can maintain and grow their online visibility, resulting in sustained growth.

Overall, Small Business SEO has got the potential to be a game-changer for small companies, providing all of them with increased visibility, targeted audience reach, and cost-effective marketing opportunities. By embracing SEO strategies, small businesses can acquire a competitive edge and thrive within the digital landscape.

Importance of Google Business Profile for Local Visibility

In today’s digital age, having a strong online presence is essential for small organizations trying to thrive. One powerful tool that can significantly enhance a small business’s local visibility is really a Google Business Profile.

A Google Business Profile is really a free listing that appears whenever people look for businesses on Google or Google Maps. It gives you essential information regarding your business including address, phone number, website, business hours, and customer reviews.

Optimizing your Google Business Profile can have a significant influence on attracting local customers. When individuals search for products or services within their area, owning an optimized and updated profile increases the likelihood of your business being featured prominently inside the local search engine rankings. This heightened visibility can drive traffic to your web page and ultimately increase conversions and sales.

Additionally, a Google Business Profile allows you to showcase your business inside a visually appealing way. You can add photos, videos, and post updates to engage with prospective customers and provide them with a much more immersive experience.

Furthermore, customer reviews and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to go out of reviews and ratings, building social proof and credibility for your business. Positive reviews and ratings can have more customers and differentiate your business from competitors.

To conclude, creating and optimizing a Google Business Profile is important for small companies seeking to improve their local visibility. By taking advantage of this free and powerful tool, small companies can enhance their online presence, have more local customers, and ultimately boost their business.

Strategic Keyword Research for Targeted Outreach

In order to increase the visibility of small businesses online, strategic keyword research plays an important role. By identifying relevant keywords, businesses can create targeted outreach campaigns that attract the right audience and drive organic targeted traffic to their websites.

The entire process of strategic market and keyword research involves:

Understanding your target audience: Conduct market research and develop buyer personas to achieve insights into the preferences, needs, and pain points of your own potential customers.
Identifying industry-specific and site-specific keywords: Use market and keyword research tools to locate keywords which can be highly relevant to your business and site. These could include long-tail keywords, location-based keywords, and industry-specific terms.
Competitor analysis: Analyze the keywords that your particular competitors are targeting and identify gaps or opportunities which will help you stand out within the search engine results.
Relevance and look volume: Prioritize keywords that have a great search volume and they are related to your business. This can ensure that you attract qualified traffic to your web page.

When you have identified the appropriate keywords, you are able to incorporate them to your website content, together with your headings, meta tags, page titles, and within the body of the text. By optimizing your site content using these targeted keywords, you increase the probability of ranking higher in search engine results, making your business more visible to prospective customers.

Benefits associated with Strategic Market And Keyword Research for Small Organizations
Higher search engine rankings
Increase in organic traffic
Attracting highly relevant leads
Improved conversions
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One in the key factors in attracting and fascinating your neighborhood audience is creating compelling and localized content. This can be crucial for SEO companies for small business seeking to begin a strong online presence and connect with their target market. By centering on topics that resonate along with your local audience and incorporating local events and activities in your content, you can effectively grab their attention and make a loyal following.

Identifying Topics That Resonate along with your Local Audience

To generate compelling content that resonates together with your local audience, it’s necessary to understand their needs, interests, and preferences. Spend some time to research and identify topics which are relevant to your target audience. Consider conducting surveys or interviews with your existing customers to get insight into their concerns, questions, and regions of interest. This will help tailor your site content to meet their expectations and provide valuable information that they find valuable and interesting.

Furthermore, staying up to date with local news, trends, and events can also help you identify topics that resonate with your local audience. By including timely and relevant information into your content, you are able to position yourself as a trusted supply of information and establish your business being a go-to authority within your geographic area.

Incorporating Local Events and Activities in your Content

Local events and activities play a significant role in shaping the material of the community. By integrating these events into your content, you can create a sense of connection and relevance together with your local audience. Consider writing blog posts, creating videos, or sharing social networking updates that highlight upcoming local events and activities. This may not merely demonstrate your involvement in the community but additionally provide valuable information and entertainment for the audience.

Additionally, consider partnering with local companies, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and further strengthen your exposure to the regional audience. It’s a win-win situation, when you provide valuable content for your audience as well as supporting and promoting local organizations and initiatives.

Examples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go to Over The Summer”
Video	“Exploring Local Festivals: Helpful tips for the very best Food and Fun”
Social Media Post	“Join us this weekend at the XYZ Farmers Marketplace for fresh produce and native artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your own local audience while incorporating local events and activities, it is possible to begin a strong connection and foster engagement. This will assist your small business stick out and make a loyal subscriber base inside your local community.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a larger audience, small organizations need to implement effective SEO tactics that may maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small organizations can employ to make certain maximum visibility on search engine listings.

One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements like title tags, meta descriptions, and headers with targeted keywords, small businesses can improve their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized for users and check engines can further enhance visibility.

Another essential aspect is backlink building . Creating a strong network of high-quality backlinks from reputable websites are unable to only drive traffic to a small business’s website but additionally signal to search engines that this website is authoritative and trustworthy. This can lead to improved visibility on SERPs.

Along with on-page optimization and backlink building, small organizations should look into other effective SEO tactics like:

Making a user-friendly website with clear navigation and fast loading times
Optimizing website images by reducing file sizes and making use of descriptive alt text
Utilizing social networking platforms to engage with audiences and drive traffic to their site
Implementing local SEO approaches to target specific geographic locations
Monitoring and analyzing website performance using analytics tools to distinguish areas for improvement

By implementing these SEO tactics and staying up-to-date using the latest industry trends, small companies can increase their visibility on SERPs, reach their audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Organizations

Tactic	Description
On-Page Optimization	Optimizing website elements and content to boost SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to enhance website authority and visibility
User-Friendly Website Design	Creating a website that is easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and using descriptive alt text for improved search visibility
Social Networking Engagement	Using social media marketing platforms to have interaction with audiences and drive visitors to the website
Local SEO	Implementing techniques to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is crucial for the achievements of small businesses. One efficient way to achieve this is thru strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal client base.

SEO plays a vital role in establishing brand authority. When small businesses consistently produce high-quality, relevant content that aligns with their target audience’s needs and interests, they position themselves as experts inside their industry. This can help to develop trust and credibility, making customers very likely to choose their brand over competitors.

Improving brand visibility is yet another key advantage of implementing SEO strategies. By optimizing their internet site and content for search engines like google, small companies can enhance their visibility on search engine results pages (SERPs). Because of this when potential customers hunt for relevant keywords or phrases, the business’s website is very likely to appear in the best search engine rankings.

By appearing inside the top search engine rankings, small companies can attract organic traffic, generate leads, and increase their likelihood of converting visitors into customers. This increased visibility likewise helps to amplify brand awareness, as more individuals are subjected to the business’s name and offerings.

Additionally, SEO may help small businesses attract a loyal client base. When companies consistently deliver valuable content and supply a seamless user experience, they create positive associations using their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.

Advantages of Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal client base

Tailoring Your SEO Technique for the Niche

On the planet of SEO, one size fails to fit all. It is important for small organizations to tailor their SEO approaches to their respective niches to achieve optimal results. By customizing SEO approaches according to industry-specific needs, small businesses can effectively boost their online visibility and remain ahead of the competition.

Customizing SEO Approaches for many different Small Business Types

Each small business type possesses its own unique requirements and audience. Customizing SEO approaches involves comprehending the specific needs in the business and tailoring strategies accordingly. For instance, a retail store may give attention to local SEO and optimizing product listings, while something-based business may prioritize content marketing and testimonials.

By conducting thorough research and research into the target market, small companies can uncover the most effective SEO tactics that resonate using their niche audience. This includes identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to enhance Your SEO Game

One in the key steps in tailoring an SEO strategy for the niche is analyzing competitors. By studying the SEO tactics and strategies employed by competitors inside the same industry, small organizations can gain valuable insights and identify areas for improvement.

Competitor analysis helps small businesses be aware of the keywords, content, and backlink profiles which can be driving their competitors’ success. These details can then be used to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small companies can optimize their SEO strategies and acquire a competitive edge in the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play an important role in the achievements of small organizations. Search engines like google like Google consider customer reviews and social engagement as vital ranking factors. By leveraging reviews and social proof effectively, small businesses can significantly enhance their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews serve as a powerful kind of social proof that will influence prospective customers and look engines. Whenever a small business features a high volume of positive reviews, it signals to search engines that this business is trusted and reputable. Consequently, search engines like google may reward the business with higher search rankings, ultimately causing increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small companies can actively generate and showcase social proof to enhance their SEO efforts. Here are some strategies:

Encourage satisfied customers to go out of reviews: Small businesses can ask happy customers to go out of reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and have more customers.
React to reviews: Engaging with testimonials shows that the business values customer comments and cares about client satisfaction. Responding promptly and professionally can have a positive impact on search rankings and customer perception.
Showcase testimonials and endorsements: Small organizations can feature customer testimonials and endorsements on their site or social networking platforms. These testimonials serve as social proof and can build trust.
Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is essential. Promptly resolving issues can help mitigate any potential negative influence on search rankings and brand reputation.

In Summary

Leveraging reviews and social proof is a crucial element of a powerful SEO strategy for small businesses. By harnessing the strength of positive reviews and effectively showcasing social proof, small businesses can enhance their online visibility, have more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the effectiveness of Local Keywords

To be able to improve your small business’s online visibility, it’s important to understand the effectiveness of local keywords. Local keywords are search terms which are specific to a particular geographic location, allowing you to target prospective customers in your area. By including these keywords into your website content, it is possible to increase the chances of you appearing in local search engine rankings and attracting relevant traffic.

When picking local keywords, it’s essential to take into account the unique characteristics of the target market and your local market. This should help you choose keywords that resonate along with your prospective customers and align using their search intent. By understanding the specific terms and phrases that your local audience uses while searching for services or products like yours, you can optimize your articles to meet their requirements and enhance your website’s visibility in local search engine results.

Integrating Local Keywords to your Website’s Metadata

Integrating local keywords in your website’s metadata is an excellent method to signal to search engines that your particular business is applicable to local searches. Metadata refers to the information that is certainly baked into the code of your web pages and is also not visible to visitors. By optimizing your metadata with local keywords, you are able to provide search engine listings with valuable information regarding your business’s location and improve the chances of you appearing in local search engine rankings.

For instance, you can contribute local keywords within your page titles, meta descriptions, and image alt tags. This helps search engine listings comprehend the context of your content and hook it up to relevant local searches. When making your metadata, be sure to include compelling and relevant information that entices users to simply click your website in search results.

As well as metadata, it’s vital that you incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly in your content, you are able to boost your website’s relevance for local searches and increase your odds of attracting local customers.

By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively in your website’s metadata, you are able to enhance your small business’s online visibility and attract local customers that are actively searching for the products or services you offer.

Image Optimization and its Impact on SEO Performance

In terms of improving SEO performance for small businesses, image optimization plays an important role. Optimized images not merely enhance the visual appeal of a website but additionally play a role in reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small businesses can significantly lessen the time that it takes for webpages to load. This can lead to better user engagement and increased organic traffic.

There are many techniques for optimizing images:

Compressing images without compromising quality: By reducing the file size of images, organizations can ensure faster loading times without having to sacrifice visual appeal.
Utilizing the appropriate image file format: Deciding on the best file format, such as JPEG or PNG, based on the image content may help optimize loading speeds.
Implementing lazy loading: This technique involves loading images only if they are visible in the user’s screen, further improving page load times.

By implementing these optimization techniques, small businesses can produce a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to enhance SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not just helps search engines be aware of the content but also improves accessibility for visually impaired users.

When crafting alt text, it is essential to use relevant keywords that accurately describe the picture. This enables search engine listings to associate the photo with relevant search queries, improving the probability of higher rankings in image search results.

As well as alt text, optimizing file names is equally important. When saving image files, small businesses should use descriptive file names that incorporate relevant keywords. This can help search engines like google be aware of the image’s content and increases the overall SEO performance.

By optimizing images through alt text and file names, small businesses can boost their online visibility and attract more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile devices are becoming the favorite technique for accessing the internet. As being a small business, it is vital to prioritize mobile responsiveness to provide user-friendly experiences for the audience. Not only does it boost the overall usability of your website, but it also features a direct influence on your SEO agency performance.

Mobile responsiveness refers back to the ability of any web site to adapt and display properly on different screen sizes and devices. It makes sure that your internet site looks and functions seamlessly, regardless of whether it is accessed on the computer, smartphone, or tablet.

When it comes to SEO, mobile responsiveness plays a substantial role in search engine rankings. Search engine listings, like Google, prioritize websites that provide a mobile-friendly experience to users. Mobile-friendly websites are more likely to achieve greater rankings in search results, resulting in increased visibility and organic traffic.

Optimizing your website for mobile devices involves various factors. Firstly, you should make sure that your website is made employing a responsive web design framework. This permits your website to automatically adjust and adapt its layout depending on the unit and screen size it is being viewed on. The material, images, and overall design needs to be optimized to match smaller screens without sacrificing quality or user experience.

Additionally, page loading speed is yet another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can cause high bounce rates and lower search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching methods to improve loading times on mobile devices.

Usability is vital on mobile devices, and this includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features including collapsible menus, larger buttons, and simplified forms can greatly boost the user experience on mobile devices, ultimately causing increased engagement and conversions.

By ensuring mobile responsiveness to your small business website, you are not just serving the evolving needs and preferences of your own audience but also improving your SEO performance. With a lot more users counting on mobile devices to gain access to information, products, and services, providing a user-friendly mobile experience is vital for the success and development of your small business.

The Final Word

SEO is not just a short-term fix for small organizations; it is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can enhance their online presence, have more targeted traffic, and ultimately enhance their revenue.

With regards to SEO, patience is key. It will take time for search engines like google to identify and rank websites according to their optimization efforts. However, the long-term advantages of SEO allow it to be a necessary tool for small business growth. It allows organizations to build their brand authority, interact with their audience, and stay competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough keyword research and implementing targeted outreach campaigns. By understanding the needs and preferences of your own local audience, you may create compelling and localized content that resonates together. Optimizing your website with geo-targeted keywords and ensuring mobile responsiveness will also be crucial for providing an individual-friendly experience and improving search engine rankings.

Remember, SEO is not really a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you can refine your SEO strategy and stay ahead of the competition. Having a solid SEO foundation, small organizations can reap the benefits of increased visibility, organic traffic, and sustainable growth.

FAQ

What is Small Business SEO?

Small Business SEO refers to the procedure of optimizing a small business’s website and web-based presence to enhance its visibility and rankings on search engine results pages (SERPs). It calls for implementing various strategies and tactics such as keyword research, on-page optimization, and link building to draw in more organic traffic and prospective customers.

Exactly what is the difference between Small Business SEO and Local SEO?

While Small Business SEO focuses on enhancing the overall online visibility of any small business, Local SEO specifically targets optimizing a business’s presence in local search results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to bring in customers within a specific geographical area.

Why is SEO a game title-changer for small organizations?

SEO is a game-changer for small companies since it levels the playing field and allows them to contest with bigger brands. By implementing effective SEO strategies, small organizations can enhance their visibility, attract targeted organic traffic, and make brand authority in their industry. This can lead to higher website traffic, better lead generation, and ultimately, increased sales and revenue.

What is the need for having a Google Business Profile for small organizations?

Possessing a Google Business Profile is essential for small businesses since it enhances their local visibility and credibility online. A Google Business Profile provides essential information such as business hours, contact details, and customer reviews. Optimizing this profile helps to ensure that small organizations can be found in local search engine rankings and make a positive impression on potential prospects.

How could strategic market and keyword research benefit small organizations?

Strategic niche research helps small organizations identify probably the most relevant and valuable keywords for his or her industry, audience, and business goals. By utilizing these keywords within their website content, blog posts, and other digital marketing efforts, small companies can attract more organic traffic, increase their search engine rankings, and improve their odds of converting visitors into customers.

How could small organizations create compelling and localized content?

Small companies can make compelling and localized content by identifying topics that resonate with their local audience and incorporating local events and activities to their content creation. This includes addressing local interests, highlighting community involvement, and showcasing unique facets of the regional area inside their blog posts, articles, and social media content.

What exactly are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small companies achieve greater rankings on search engine results pages and have more organic traffic.

How could small businesses build brand awareness with SEO?

Small businesses can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal customer base by consistently delivering value and meeting customer needs. SEO helps small companies connect to their target market, increase brand recognition, and ultimately, boost their brand presence online.

How could small businesses tailor their SEO strategies for different business types?

Small companies can tailor their SEO strategies for different business types by understanding industry-specific needs and analyzing competitors. This requires conducting thorough researching the market, identifying target keywords, and customizing SEO approaches based on the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies can offer valuable insights for optimizing SEO efforts.

How can small organizations leverage reviews and social proof in SEO?

Small organizations can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, answering reviews to show engagement and trustworthiness, and showcasing these reviews on their website along with other online platforms. Positive reviews and social proof not merely boost search engine rankings but also instill trust in potential customers, leading to increased conversions and business growth.

Exactly why is localizing SEO efforts essential for small businesses?

Localizing SEO efforts is very important for small companies because it enables them to target specific geographic areas and attract relevant local customers. This involves using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to handle the unique needs and preferences of the local audience. By concentrating on local SEO, small companies can increase their visibility and competitiveness within the local market.

How exactly does image optimization impact SEO performance for small organizations?

Image optimization plays a significant role in improving SEO performance for small organizations. By optimizing images for webpages, such as reducing file sizes and looking after appropriate dimensions, small organizations can improve website loading times, enhance user experience, and improve their odds of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Why is ensuring mobile responsiveness necessary for small business websites?

Ensuring mobile responsiveness for small business websites is crucial because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the chances of higher search engine rankings. Optimizing websites for mobile devices improves the overall SEO performance for small companies helping them attract and retain mobile users as prospective customers.